Work

Located in Nijmegen, working everywhere.

Give me a marketing challenge and I’ll start brainstorming.
I’ve had the privilege of working with some of the most inspiring brands in the Netherlands, across a range of industries. These experiences allowed me to build brands from the ground up and craft exceptional experience marketing for their clients.

I’ve always loved being part of a creative team, building things together. But sometimes, it’s time for something fresh—a revival, a new beginning. Curious about my career journey?
Check out the short version on LinkedIn.

I kicked off my career at Sanoma Media, working on media platforms, creating products, and organizing large-scale events and productions for international media titles like Marie Claire and Grazia.

For a time, I combined my media role with a position at SuperTrash and ST. Girls, the company founded by Olcay Gulsen. She’s a powerhouse of a businesswoman and someone you can learn a lot from. I loved working on campaigns, photoshoot productions, and (store) events there.

While working in magazines, I became familiar with the cosmetics industry—an entirely different level of experience marketing. At Ici Paris XL, I had the opportunity to build the content department and launch new social media channels like Instagram (yes, that makes me feel like a bit of a dinosaur now).

Alongside my job at Ici Paris XL, I co-founded an event agency called Part-é Concepts. Together with my partner, we created and managed events for influencers, brands, and brides. The weddings were something truly special. We also delivered personalized products for brands like My Jewellery, Pour Vous, and SuperTrash.

Then came an opportunity at Douglas, where I started as a Visual Merchandiser and PR employee. Within months, I was involved in CRM, editorial work for the magazine, newsletters, packaging, PR, and brand account management. That led to the chance to set up the Brand Management Department. With a small team, we oversaw all marketing activities for over 50 cosmetic brands and organized the very first Douglas PR Event—many followed after that.

Working in a large corporate environment brings structure—but also limits on creative freedom. That’s when I decided to explore something completely different and started a course at the Interior Academy.

After that, I joined Bertram Beerbaum & Kabaz, designer and full-service high-end architecture firm, as Marketing & PR Manager. I learned so much from the designers and architects. We produced a coffee table book (HALF, Interior Design), launched two websites, rebranded the company, and organized unique events—including an exclusive car rally and a team trip to Tuscany.

In October 2024, I began developing an idea for the first playground that truly reflects its city. Together with my co-founder, we’re bringing that concept to life. It’s called Playground Nijmegen.

And in April 2025, the journey of 34 the studio begins. I’m excited to grow my company and collaborate on inspiring freelance projects.